We enter year 15 of our machinery sales to find what we are selling today bears no resemblance to what we started selling? What happened? Our customers and the consumers quietly changed to Premade pouch packaging without any request to change. The Premade pouch was the solutions that drove the sales.
Our two-year-old ShotPak® ready-to-drink cocktail and spirit brands are in an innovative Sustainable, Safe, Secure and Social pouch package and thus repeat sales followed as it suited busy lifestyles.
What we have learned is that the consumer's product opinion can be vastly different from your market position or plan. Be aware of the market trends and be ready to change quickly.
We now know that our pouch customers like colors and lots of them, different shapes help brand identity recognition, size and pouch texture meets their personal needs to be different.
Our products connect because the pouch can be squeezed, dropped and opened easily which resonates with consumers as a friendly, modern and colorful package.
Our message has always been compelling and clear and thus the consumer is challenged to try the product.
The end result, sales and hopefully repeat sales in the future.
