Are you ready for this? Imagine for the last dozen or so years the language for writing HTML [Hyper Text Markup Language] pages (the language that displays our two web site's graphic information) is changing to HTML5.
Why change what works? The reason is simple: the iPhone 4, YouTube, Vimeo as well as other video technology need HTML5 to work properly. Can you guess who is driving the change?
A plus for brand owners is that HTML5 optimizes streaming video which means third party applications like Flash are no longer necessary. That's the plan. So the future is video and animation and that means real time information for customers and consumers. That's the new Digital Skin, Real Time connection and an immediate call to action!
HTML5 also makes geolocation possible. Geolocation an offline storage mechanism, (think Gmail) that allow web authors to better define their content, and making the web more available for more connectivity, navigation and functionality. The need is to know where our customers are, and how best to reach them so we have to change and use HTML5 features on our web sites.
Our customers can now see new pouch machines running and where we are selling ShotPak®'s in their town or other live information we want to provide as they need it. More information faster and more accessible. The result of this: once again we are on the leading edge of modern technology.
Now, as you move more into the digital world, leave email for the business folks and start onto Twitter as your communication text medium. You should be aware that you need additional applications like Tweeter, Tweetree, Twhirl, Twitterfon, Tweetie, Twittererific, Tweetdeck and Twitpix in order to operate your Twitter activities effectively on your mobi. The written letter, fax and soon email are gone as far as personal communication tools.
Video, images and text messages are the new contact points. Be ready or be out in the cold. Brrrrr.
Friday, August 13, 2010
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