Geared to Deliver What We Sell

With all the social networks and Brand Managers rushing to the World Wide Web to advertise their brands, it becomes important to recognize what product you want or have for the market.

Theodore Levitt a Professor of Marketing at Harvard said, "People don't want to buy a quarter inch drill bit, what they want is a quarter-inch hole".

With this in mind our machine group concentrates on selling the StandUp pouches we make on our machinery, rather than only the machines.

StandUp pouches have zippers, spouts, tear notches, hanger holes, brand shapes and top class printing. Customers buy products in these pouches because of these features. Manufacturers buy our StandUp pouch machines to make them. No pouch sales = No machine sales!

So in our case we would rather talk about the hole than the drill bit.

In the end we care about the Brand we are building and the emotional bond we have with our customers seeking the best, most economical StandUp pouch. We PPiT or PouchPac Innovations are the StandUp pouch universal brands and all our efforts are around providing the best pouches available.

Now let's look at the Redi-2-DrinQ™ ShotPak® products. This is the inverse of the above approach.

We all know what a Mojito or Margarita is and so here we concentrate on selling the features of the StandUp pouch.

These include positive theft control in the trade as well as in homes, where no under 21's can open the pouch without detection; easy open feature, after freezing just drink from the pouch; lightweight and of course zero carbon dioxide footprint when incinerated after use.

So in our marketing teams we are geared to deliver what we sell.