Friday, April 10, 2015

Creative Content in Selling Your Products

Marketing Guru Seth Godin pointed out that; "Innovation is often the act of taking something that worked over there and using it over here."

As the Internet grows and every time you research something you are finding more and more video to explain your query. We are becoming used to everything being explained visually as we hardly read any more.

This modern way to answer queries has created a new position in Marketing Departments: that of Content Creator. The Content Creator looks for a fast visual that will explain what your product does and shows the benefit, often all in under two minutes. Often this explanation needs an app or uses video from others.

To make a cocktail a finished picture is shown and alongside are photos with product names of what went into the mixer. No reading needed.

Next is to get this video onto as many social networks as possible and hope that the cocktail gets mentioned.

The best mention or comment in the case of a cocktail is from the bar trade and as many bar persons as possible talking about it starts the marketing campaign amongst users.

For our machinery group we send video clips almost daily to interested clients and these videos generate questions on performance and possible StandUp pouch concepts. No brochure can demonstrate what the eye sees watching a machine run.

So forever the method of marketing products or processes is changed. It worked over there and now we show you it working over here and you get exposure to our innovation and technologies.