In the world of social media and apps with people chatting to each other all day the real killer app for our PGS division is making perfect machines and building our brands.
Today each of these social experiences are aimed at the audience of Facebook to keep up with friends, Twitter to see what’s happening in the world, LinkedIn to gather professional intelligence. Pinterest not known for any technical capabilities is used for planning future projects. The desire for exclusivity in this all exposed culture has developed Snapchat. It allows for self deleting messages and maintain exclusivity.
With all of this social media aiming your product at the targeted audience is essential. Getting your product name out there is useful. Face to face at trade shows is a must as people like to see what they buy. A combination of the two is essential.
The Internet and our web site lets interested folks see what we offer and visiting the factory reinforces our commitment to the brand.
Tuesday, May 26, 2015
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