Innovation and Experience

We are in an age where our businesses look beyond the aesthetics of the pouch and find consumer engagement and brand loyalty are more important than features or benefits. Our customers want to interact with us and influence some decisions. No longer can we just sell to them.

Good Brands are not enough for the consumers who now value total experience with the brand over all else.

The key to success is delivering consumer experiences that differentiate the product line. For example having a high-speed pouch line without high-speed Quality Assurance cameras would be unacceptable.

Now what is the experience the customers want?

It seems they want to be part of the total process viz. organic no gluten etc. product, a correct scale that does not damage the product, environmentally safe pouches with a reclosable zipper feature, pouch machines with modified atmosphere for product freshness, multi-packing, bundling and shipper cases from recycled materials.

At the same time the new NFC tagz and QR codes allow the consumer to have immediate contact with the brand owner, a must for today's consumers.

So now, we offer this collaboration experience, and throughout the company we make sure each department knows how to go beyond the normal sales experience. It is no longer about machine speed, but the total development of the pouch product. Innovation with a social experience.