Friday, January 15, 2016

INNOVATE – What's the Experience?

Today marketing requires businesses to look beyond the aesthetics of a product.  Customers want to interact and tell you what they like or don't.  This is the experience!

Imagine logging onto our website and going to a machine HMI (just like to one on the machine now) and looking at the screen, touching buttons and seeing panels of what we offer.  Always keeping proprietary information confidential.  However this innovative start/stop machine experience will be good for the engineer/visitor to the site and help sales.

We plan this on our site in January 2016.  Any good marketing executive accepts that delivering consumer experience differentiates the product.  The key to experience is to offer insight and show our expertise across our product lines.  Allowing the customer/visitor to the site to experience the machine controls is a big experience  and innovation from us:  To offer this experience we have drawn ideas from sales, engineering, marketing and management.

Another way is for our site to let the client to get a look at machinery in a 3D model, drawings and the actual line.

The future no doubt is experience based on Innovation.

Friday, January 1, 2016

USDA's Food and Safety and Inspection Service

This government agency reviews and approves product labeling and ingredients of all new food products.

We have always been proponents of the minimal use of any chemicals in food or beverage and we are delighted with their ruling for natural products.

To be called natural the product does not contain any artificial flavor or flavoring, coloring ingredient, synthetic or artificial products and has minimal processing.

At Penta 5 USA all our wellness products fit within that definition and are packed in zero carbon dioxide footprint pouches that are incinerated in the Florida garbage waste to energy system.

We wish all a successful 2016.