All major consumer companies are struggling to understand Millennials' brand loyalty and lack thereof. This has always been a headache for companies trying to connect and find out Millennials' preferences and needs.
The use of digital media, such as music and messaging apps, is widely adopted across the board. Millennials stand out when it comes to the number of different apps they use for the same purpose. Music companies know Millennials use at least two apps for listening to or streaming music.
Millennials are also known for wellness products and fitness. Most use Fitbit to tracks steps and MyFitnessPal to track nutrition. MyFitnessPal is the world leader in tracking nutrition.
Millennials want to participate through a multi-app experience while older generations can stick with a single app for their entire experience. The point here is to offer them the best experience.
For wellness companies it means a range of products meeting several needs have to be offered. Listening and watching trends has led BevPaQ™ LLC to launch HTWO™ water for endurance which provides antioxidants in the fitness area. For healthy eating and snacking they offer all natural Nutracis™ range of Canadian hemp seeds, powder and oils that feed the body lots of Omega 3,6 and 9. These two products aim to be the leaders in this market of wellness and fitness.
