A lot of companies have entered the $2 Billion plus energy drink market segment.The aim from many of the brands is to have a mainstream label.
This can be called “Strong and Natural” [a.k.a. energy and healthy] niche. What the consumer wants is the taste of fruit without the sugar.
To satisfy this niche we will launch later this year a Tequila with an energy boosting recipe and natural herbs in a small StandUp pouch with reclosable cap.
In the other energy drinks arena is the consumer preference for anti-oxidants from exotic acai berry, black cherry, pomegranate, cranberry and blueberry. We will also launch a natural water anti-oxidant to meet the consumer’s demands.
The Beverage Pouch Group is dedicated to provide drinks that meet all lifestyles and consumer demographics.
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