Creating the "WOW Factor"

Earlier this month we were at the Nightclub, Bar and Hotel Show in Las Vegas.

This show really tests a liquor product’s ability to stand out and create the WOW factor amongst so many competitors.

With more than 100 products to catch the imagination of the show visitors, there is only one message to the brand owner, get it right the first time or lose it!

For the consumers at this show the product decisions are endless.

With all this in mind, we needed a "WOW factor". We had a corner booth with 3 high table bars, stools and existing ShotPak® brands for tasting, plus a full range of the 8 new cocktails for tasting in plain silver unprinted pouches. The new product on its own would have to do the selling!

At the end of the show it was a pleasure to hear all our personnel reporting that the new and existing shots were a big hit with the consumers.

Imagine for 6 hours a day the booth personnel never stopped serving shots. The new Mojito created an instant fan club, as did the three caffeine enhanced cocktails. GRAVITY®, our 100 proof vodka with infused caffeine, was strongly supported by the Californian Blue infused caffeine Tequilas called Buzz-A-Rita natural or strawberry, and we instantly created a new ready to drink segment of caffeine infused ready to drink products in our StandUp pouch. Consumers tasted all three products were very impressed. They are all different but, in fact, complement one another.

The Cosmopolitan and Pomegranate martini are going to be welcome additions to any social occasion and our web site and e-store have been flooded with requests for when these will become available.

So, as we wrapped up after two busy days we learned that hard work pays off and that the consumers were more than satisfied with our new product additions.

On the selling side, we are available in 7 states and licensed in 5 more. Applications in another 11 states are underway.

By year end we will offer 12 ShotPak® cocktails and 12 STR8UP® spirits. This list of 24 products are the WOW factor of our www.shotpakinc.com web page. We await government approval of the label copy before we can sell these products. Hopefully, as you get your taste buds exposed to the new products and spread the word of how good they are, viral networking takes us to the next level.

Shotsational regards,

Charles Murray
PPi Technologies Global