We have to create a believable experience in marketing products today

We have been creating videos as an advertising campaign for our pouch machines, trusting a customer to visualize what a packaging line will look like. It’s hard to use traditional technologies to create an immersive believable experience. We provide technical services and part support, but in today’s world we need a method to tell the customers what our value is to them. So we propose in 2019 to quickly go from prototype marketing ideas, to bringing 3-dimensional assets together to create a virtual world that’s so real and interactive that it’s believable. This is how sales will be conducted in the future.

Creating a YouTube video experience to reflect actually being part of the machine line, requires connecting with the client who is geographically located somewhere in the world and making it easy to understand our value proposition. That future technique is going to be the web based marketing brochure introduction to your company and products.

Just think of the market today. There are 20 billion plus internet connections in any year. We need to ensure that a user with a 5-year-old phone and limited bandwidth should receive the same great experience as an engineer with a brand new phone on the fastest network. In mobile alone, there are over 50,000 versions of just Android-based handsets running in the world today and now add iPhone users! A staggering number to think about and support. However if you want your message to get out you have to think ahead.

The secret is to develop a value proposition with the ability to create a unique experience to over thirty hardware and software handset chipset console mobile and social media platforms available today. That means you have to play with the top virtual reality companies to get your message out. A world of visual computing is coming faster than you think. In the same way that mobile changed, visual computing will change how we learn, communicate and make purchases.

In order to survive and stay ahead, we at PPi Technologies GROUP need to lead the field as we always have done and start moving now to search and drive awareness of this new advertising tool. It’s the early days of the virtual computer. Lots of brands are experimenting. We need to find the expert in providing us this know-how, so our customers' virtual reality experience of our 16 machine brands is so stimulating that they want and need them. We have to match and capture the value of our brands.