Entrepreneurs usually build businesses around what they love to do. It’s sometimes described as, “Enjoying a passion while earning a living.”
The secret with entrepreneurs is that they love to innovate and this is the Holy Grail of business. Their success in the future is the vision they have of what they want to achieve. However, at all times in the back of their minds is the question, "Is the brand being leveraged to its full potential?"
Entrepreneurs like diversification as it spreads risk and allows brand promotion as long as that promotion matches the aim of the vision.
Our two businesses, the PGS Machine sales group which formed new partners and added patents as well as innovations to ensure they covered the total customer spectrum for StandUp pouches and ShotPaQ™ and its ready-to-drink ShotPak® cocktails along with ready-to-mix STR8UP® spirits created new products and a market niche and now has 10 “Zero Landfill Deep Green” six packs for the market place. If you look at our strategies, the old adage of not putting all your eggs in one basket rings true.
We have aimed at becoming a one-stop shop for our customers by offering all they need to be successful so they will return time and time again.
It might be boring, but at all times we have focused on what we know best, providing a top class products and top class customer service. So what is our vision, our picture of success at a particular time in the future? How big should our organization be? What are we known for? How many customers should we have? The greater the vision the more excitement in the organization, whether it’s just to beat budget or it’s to reach a long term goal. What we know for sure is that we have a reasonable shot at getting there.
So entrepreneurs know vision articulates where they are going and the organization follows the strategic plan that shows how they are going to get there. Having a vision makes decisions easier. So many opportunities appear daily and it takes discipline to follow only those that help attain the vision. In our case our vision is repeat business. We want to create value which of course makes it harder for customers to walk away from us. We want each contact to be an event beyond their expectations. Intelligent machinery and enjoyable cocktails, now that's “Living the Dream”!
