Tuesday, April 6, 2010

Staying Ahead of the Competition

Our marketing team continually monitors how we keep our brands ahead of the competition.

There is no overnight decision and we have to keep reaching higher and higher to keep our brands exclusive. We believe 2010 will be a rewarding year for our efforts. The reason for our confidence is that over the years, to grow our machine and liquor brands, we invested a lot of equity in the company alongside a huge R&D program with all the key features patented.

Despite financial chaos around us and the surprising negative attitude towards business from our Washington DC officials, we are thankful that in the past 15 years we continued to strive to offer value as prudently as possible on each machine sold.

The repeat business our PGS machine division enjoys supports our theory of offering features beyond expectations. Customers buy because we offer crazy big solutions.

The current economy is just plain bad and we now know brought on by greed in the insurance and banking centers. As a result we are all suffering and so we are pleased that we made those earlier investments in our brands.

The PGS machine lines — including Laudenberg, PSG LEE by Leepack, Meurer and PSG ABT by Abtech — are all recognized as brand leaders in their pouch market segments and we have not had to sacrifice brand value or pricing as yet.

We continue to innovate, register patents and be open to new ideas. Customers recognize this and it is important for them to know we are still going strong, even in the face of stiff economic turmoil around us.

We are always looking for something to introduce that can be called 'crazy big'.

In 2010 will it be our new high-speed fitment machinery designed to seal the green EnvoSmart™ kid-friendly spout onto a shaped pouch? Or will it be the new 10-pouch multiparty shots for our ShotPak® ready-to-drink fruit cocktails? Could it be our new VinoPaQ™ wine pouches? The customer will decide.

You all hear every day about being green or sustainable or having a low carbon dioxide footprint and again we are way ahead of others with our ZERO LANDFILL pouches. That's right! Use them and burn them for energy! Now that's a crazy big feature!

In closing, the message is clear; we have to keep ahead of the pack and all the copy cats that monitor our every move. Therefore we know that we can change quickly as we are small and lean to meet every challenge.