The Growing Explosion Of Social Networking

Have you thought about this recently released Facebook fact? It is expected by 2015 that the number of Facebook users will exceed the population of China! This figure is also not considered to be the peak use. This means you have to operate in the Social Networking arena or close your business!

So what do the figures mean? Facebook had 600 million users in 2010 and now in 2014 they have at least 1.2 billion. Company usage has grown to above 70%. The use of social media as a marketing tool has exploded over the past four years.

Companies today rely on their advertising or public relations department to strategize, execute and monitor their brands' social-media presence. What is for sure is that social media increases brand awareness and relationships with clients and prospects. The web is no longer free. These campaigns and contacts cost money.

Brand Managers anguish about who is watching or to whom their message is getting through. Our joint patented NFC tag (Near Field Communication) process, using iZipline metrics on StandUp pouches and tray packaging ensures with just a tap of your phone on the NFC tag equipped pouch or container the brand achieves absolute contact with the purchaser. A marketing dream comes true! Brand Managers can now talk to the consumer and ask why they like or bought the product and make offers to keep the relationship going.  The NFC allows "second chance" for talking to the consumer in either a game/lottery scenario after initial contact.

The NFC technology also allows for recalls, best by date and guarantees that the product is authentic and not counterfeit. These features alone make NFC a wonderful benefit in customer satisfaction. With no worries about the product integrity.

Imagine buying Chilling Rocks™ Natural Spring Water StandUp pouches, filled on a PSG LEE machine, labeled with an NFC tag and then learning about the correct way to hydrate, how to use Natural Spring Water with tablets and receive a short story about the Florida Power and Light energy program in Florida where their incinerators recover energy from garbage thus making the pouch a zero carbon dioxide pack when incinerated, often called an "Oil to Oil" or zero landfill package.

This StandUp pouch NFC feature is increasing social media growth and buzz about products. On pouches, caps, trays and gaming cards NFC tags provide identification and communication with the consumer the opportunity to maintain contact through access to information or playing a game or the chance of a lottery makes it a sure bet to succeed. Life is great!