Experiential Sales

Today as we see more and more social activities via the internet, you might ask why should we reconsider the role of sales.

The first very important change is where customers are getting product information. You should use this to your advantage.

Also the sales experience is widely reported as customers become more vocal. Good or bad sales are often shared.

Today our sales efforts are based on customers having a delightful experience that makes them want more of the product.

The new term is experiential selling whereby the sales person becomes a Consultant and gets away from price discounting by offering product value.

The sales person of the future has to use:

Knowledge about the product and then sell and educate the customer by making them smarter.

Understand what the customer is looking for and how to solve it by buying your product.

Make sure the customer has all the facts to buy and use the internet plus references to empower them.

Make the customer feel they are important to you which is better experience than buying from the internet. A person to person sale.

The sale must be smooth and easy for the customer. No false promises.

Finally make sure the customer feels buying from you is the best sales experience they will have.

So stop peddling and start the experiential sale.