Digital Marketing

The latest news sending a shudder through the social network industry is that suddenly the young people segment is slowing down in regards to their postings on Facebook [where parents can read their posts] and moving to Twitter where they can see what the Hollywood stars and other famous people are saying as they Tweet. Why this big change is occurring is still being determined.

Digital marketer's caught off guard with the Twitter news are quickly checking to make sure they understand the Digital Moms segment, another important trend setter and communication area. The average mom spends about four hours a day on social media networks. Most women will share opinions on purchases, about retail stores, apparel and meals. This is important, as there is a difference between the homemaker and the employee postings. They are not the same!

Nutritional news and information is key today as everyone is watching their calorie intake and not necessarily cutting back, but making a change throughout the day as they eat. Averaging calories is the new way.

So our new NFC chip on our StandUp pouches is going to be very useful to Mom as she plans her meals and what to buy, because the Brand Managers can give her instant information right to her phone after one tap against the pouch. Speaking directly with the customer has always been the dream of the Brand Manager. Giving them current information about the product, confirming it is not expired and of course that it is not counterfeit are all guarantees Mom needs.

Who would have thought that the Mom market segment is going to lead the Digital marketing market?