Thursday, January 3, 2013

Social Media & Technology:
A Vital Combination

According to The Lantern, 1.4 billion people will use social media in 2012 and some colleges are capitalizing on the ubiquity of online technology by incorporating it into their business class lessons. Suddenly online technology does not hinder learning -- it fuels it.

Companies are starting to accept that advertising is changing and the size of the Company does not matter if you have a good Brand. Today there are companies in various segments dropping sales gimmicks and saying goodbye to the things people don’t need when using their products. It is the new Brand Managers [often called Generation Flux] who work in these companies that are shifting society’s perception of a brand and convenience.

In the ‘60s, consumers drove to the big stores for cheaper processed foods. Today, people are finding a new love for raw and organic foods and as such, consumers are calling for the return of the local neighborhood market. They are asking where food is from, how it’s grown, and the nutrient content and ingredients. Social media will communicate all this to the consumer and not necessarily the Brand Manager.

Social media is a relatively new advertising frontier and with that comes the danger of misconceptions and a moving target as regards reports and news about brands. These reports are instant and the public becomes immediately aware of the good and bad about a brand.

ShotPak™ has always recognized that social media is not a magic bullet to immediate brand success and thus we make sure our Design Marketing Group team is constantly tuning, tweaking, experimenting, and measuring everything we do, so that when there’s a solid recommendation on how social media can play a role in growing the Brand, we follow their advice in some way, shape, or form.

The PGS machine group has taken full advantage of Social Media and the capability to send and use videos of their machines running applications and solving problems. The use of video has been patented by PGS.

Today Social Media is an ongoing conversation between brands and their consumers. While talking with someone you want to be inquisitive and interested in what they are saying as well as compassionate or understanding as required.. It has been said that “the biggest brilliant basic of social media is treating it as if it were a pleasant, never-ending phone conversation with the consumer”.

Social media has firmly entrenched itself as a brand-to-consumer communication. The ability to filter out what really matters to the customer‹ likes, wants, needs, sense of humor, favorite places, etc. -- and deliver those things to the customer in the most seamless, engaging, and secure way will completely change the way business is conducted.