Monday, October 24, 2011

Staying on course ...
when all hell breaks loose around you!

Most entrepreneurs like to do things themselves rather than delegate. People skills for entrepreneurs are not very high. Micromanaging the jobs delegated often takes place especially if the job goes wrong. Result, a 24-hour day suddenly becomes 30 hours! Two jobs at once. Yours and a few others because you become fearful that all hell will break loose if you are not involved.

Our PGS machine group have introduced as part of their five year plan new high speed machinery. A quantum leap from 40 to 100 pouches per minute. So the worries start, how are we telling the engineers and customers about this achievement? Do we have enough internet contacts? Will potential customers read about this and suddenly you are involved? To prevent chaos from breaking out the entrepreneur who led the disruptive change in technology has to leave the slog work to the professionals and move on to the next earth shattering event. Tough but that is the truth.

Our Redi-2-DrinQ ShotPaQ™ company is having huge success with 12 states open and another 4 on the way. Welcome South Carolina, Colorado and Connecticut customers. Same problem here for the entrepreneur who designed the successful market plan and is now concerned who is telling the liquor stores, nightclubs, golf clubs, bars and boat clubs that we have 7 types of packaging available? Do the stores know that the BrandPaQ™ has one six pack from each of the 10 products available or that bars can buy a CocktailPaQ™ of 60 loose pouches [15 per cocktails type] for mixing in-house cocktails. Each pouch makes two drinks. Do we use twitter to tell followers that the ShotPak® Hummer is on the way to Texas to a huge weekend party with music and fun girls and guys. The entrepreneur is keen to educate the consumer with the vision of the product and often can't wait for what seems to be forever.

So the advice to entrepreneurs is stay the course and avoid all hell breaking around you as you try to micromanage the professionals you put in place to handle the mundane work. Keep moving forward for the next great idea.