The use of strong branding is required today. This is needed to help you stand out from all the noise in the marketplace. Your brand is more than just your logo and slogan. Everything you say and do is a part of the meaning you create in the hearts and minds of customers. What you must have is a strong foundation. Define your brand spark and brand promise. Today your brand touchpoints can be defined as the interactions and exposures that a consumer can have with a brand. These are deliberate communications from a firm/brand and communications and interactions that consumers will use as part of their everyday life.
It is essential that you create building blocks and core elements. Determine which ones are most helpful in standing out in the hearts and minds of your customers. What do they remember about your brand? Stories help build brands to stand out and define your brand voice. Content is king. Content rules. Be careful there's too much content today! So, content based on customer challenges and pain points must be crafted carefully. People are key to building a strong, authentic brand. Outside reviews are essential as well as developing strong relationships among your community of brand advocates. Positive comments from both your employees and best customers help sell the brand.
Brands today must be transparent in what they say and do. Simplicity is key in standing out in this complex world. It is essential you audit your brand for clarity—both in terms of transparency and simplicity. You build your brand through everything you do, from traditional one-way touchpoints like advertising to interactive touchpoints like social media. Marketing and sales people must map brand experience for both online and off, while addressing any gaps found. Company culture and brand growth go together.
Here are some of our brands and brand touchpoints:
- SN Machines / fast, efficient, and low waste
- PSG LEE / multiple pouch sizes and shapes, low waste
- Radpak / case erector, retail ready display cases
- Futura / the future of automated pouch loading and machine tending
- ShotPak / the Shot without the glass!
- ANYTIME / no-bite / no-burn / NO SCENT / No DEET / 6 hours / family friendly
- StillTails / Kill the biting insects and not the horse
