It is important to see everything you do in a company through the eyes of the customer.
In the end of all our marketing activities of web site, data sheets, video presentations, quoting, sample making, factory visits or trade shows the customer must win, and I believe having this empathy for the total customer experience is what makes us different and ahead of the competition.
So understanding that customer relationship is uncertain and has to be won time and time again means that you have to understand what the customer wants each time contact is made.
Every contact point between the customers and your staff from the web site, receptionist, sales professional, customer service and service personnel has to be aware of what experience they will have.
The future is getting our technical news out quickly to the customer and leaving them with the information and the feeling that we are the correct solution and the best value for them.
It's all about a good customer experience!
Monday, November 24, 2014
Thursday, November 6, 2014
The Consumer and
the Brand Manager Connection
Brand Managers realize that there are many important takeaways that brands can apply to their daily promotions.
The brand has to stand out in a tough competition arena where literally the game never ends.
There is no rest period and you're playing for results, constant good reviews and repeat purchases, how you send your brand message really matters.
Great messages attract attention and outstanding products close the deal.
Electrifying messages keep the product alive and in sight of the consumer. Demanding that they buy the product, with the understanding that they are getting the best available.
As a Brand Manager you have to know your products and where they fit into today's busy consumer lifestyle.
Consumers are always on the move. They have less time at home; on-the-run meals and more trips in the car. Anything to help take the decision out of the product purchase is going to be a winner.
The product should make them feel comfortable and not require help or guidance.
A Brand Manager who can put different products together is unique and adding a social media activity at the same time will help in winning the consumer over.
For example providing a meal and drink that can be consumed without a microwave in the car on the way to an after school activity is a must for busy Moms. Adding an opportunity to play a web game or watch a movie while eating is a huge plus.
Taking advantage of the Internet today compiled with a product is the next big thing, a second chance opportunity by allowing the user to handle the product and tap an NFC tagz on the product for information from the Brand Manager.
Brand Managers have to know who is buying their products, not just in the market segment, but who is the actual purchaser and it can help by knowing the GPS location.
Using NFC tagz to connect the purchaser with the product owner is the solution. The tagz can bring games and information even and a second chance to play another game and this time at a fee or free if the product is purchased again. Mobile contact is the new advertising medium.
Imagine using the NFC tagz for adult products like beer or cigarettes and a second chance invite to access gaming cards from bingo or lottery etc.
Information advertising today is a key skill and collaboration with other products will become the norm.
How you plan the advertising message as a company is important and must give you a distinct competitive advantage in driving the message home, ensuring product retention and overall satisfaction.
No doubt you need to have an amazing sales and marketing front line, but you must also have an equally world-class Customer Care team and a masterful production team to win the long-term game.
At PPi Technologies GROUP, we try to show the tenacity of the staff and highlight the dominant position and precision of the machinery group, the drive of the Customer Care folks, the spirit of the Production team and the incredible displays of talent, tenacity and unbelievable skills of our service technicians.
However, when all is said and done, there is nothing without the consumer. A brand, or product or machine has no relevance if it doesn't engage, fulfill the need and deliver the promise to the buyer.
As the leader, it is my aim to ensure that our machinery and brands are customer-centric and exceed all our promises.
The brand has to stand out in a tough competition arena where literally the game never ends.
There is no rest period and you're playing for results, constant good reviews and repeat purchases, how you send your brand message really matters.
Great messages attract attention and outstanding products close the deal.
Electrifying messages keep the product alive and in sight of the consumer. Demanding that they buy the product, with the understanding that they are getting the best available.
As a Brand Manager you have to know your products and where they fit into today's busy consumer lifestyle.
Consumers are always on the move. They have less time at home; on-the-run meals and more trips in the car. Anything to help take the decision out of the product purchase is going to be a winner.
The product should make them feel comfortable and not require help or guidance.
A Brand Manager who can put different products together is unique and adding a social media activity at the same time will help in winning the consumer over.
For example providing a meal and drink that can be consumed without a microwave in the car on the way to an after school activity is a must for busy Moms. Adding an opportunity to play a web game or watch a movie while eating is a huge plus.
Taking advantage of the Internet today compiled with a product is the next big thing, a second chance opportunity by allowing the user to handle the product and tap an NFC tagz on the product for information from the Brand Manager.
Brand Managers have to know who is buying their products, not just in the market segment, but who is the actual purchaser and it can help by knowing the GPS location.
Using NFC tagz to connect the purchaser with the product owner is the solution. The tagz can bring games and information even and a second chance to play another game and this time at a fee or free if the product is purchased again. Mobile contact is the new advertising medium.
Imagine using the NFC tagz for adult products like beer or cigarettes and a second chance invite to access gaming cards from bingo or lottery etc.
Information advertising today is a key skill and collaboration with other products will become the norm.
How you plan the advertising message as a company is important and must give you a distinct competitive advantage in driving the message home, ensuring product retention and overall satisfaction.
No doubt you need to have an amazing sales and marketing front line, but you must also have an equally world-class Customer Care team and a masterful production team to win the long-term game.
At PPi Technologies GROUP, we try to show the tenacity of the staff and highlight the dominant position and precision of the machinery group, the drive of the Customer Care folks, the spirit of the Production team and the incredible displays of talent, tenacity and unbelievable skills of our service technicians.
However, when all is said and done, there is nothing without the consumer. A brand, or product or machine has no relevance if it doesn't engage, fulfill the need and deliver the promise to the buyer.
As the leader, it is my aim to ensure that our machinery and brands are customer-centric and exceed all our promises.
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