In the future liquor packaging will be dictated by lifestyles.
Out of interest (also out of touch) a Senior Vice President of a well known USA distributor stated, “When you go to dinner, you want to bring a nice glass bottle of wine. Can you imagine a waiter bringing over a PET bottle?”
Honestly, think about his statement. When was the last time you looked at or touched the wine bottle at the dinner table in a restaurant? The waiter opens, pours and keeps the bottle until needed. This VP is just plain out of touch missing out on today's lifestyle choices and when his competitors grow the segment he will wonder why? He probably does not have a Blackberry or i-Phone either! Dead scared to think of a new package, and hanging onto the old way until retirement.
For busy people, or people on the go, people concerned with eco-friendly green earth decisions are all aware from the world wide web news, that all grades of wine in South Africa, New Zealand, France (yes, France), Sweden, UK, Italy and soon USA are served on a daily basis in StandUp pouches and in large price favorable patented double gusset BarrelPaQ™ 1.5 and 3 liters pouches without the box.
These are lifestyle changes.
Going to the beach and need wine? Take a VinoPaQ™ pouch...... Having a pool party? Serve a BarrelPaQ™ wine complete with easy open tap pouch..... Travelling and can't carry wine on the plane? Place a multipack of wine Selects™ in your checked bags without risk of breaking. It's called lifestyle needs and satisfaction.
In Oklahoma, Grape Ranch just launched this month a wine that is filled into a one liter StandUp pouch. This is a frozen wine variety with all the fun of mixing and pouring when you are ready to drink.
Looking at the beer industry and a cold one at a ball game. Often wondered how the vendor pours three cups at one time and not a drop is spilt? Where’s the foaming head? Think Grease (ugh)! Coming soon is CarboPouch™, a patented system of tubes of draft beer sold to you sealed and fresh and uncontaminated. Be trendy, modern, healthy and call for the eco-friendly CarboPouch™ tube at your next game!
And now to ShotPak®, who started the revolution and rode the wave with their new patented StandUp pouch and easy-tear feature filled with ready-to-drink cocktails and premium shots.
Every day our ShotPak® pouch sales increase, the 11 states we are selling in now have 1,000 stores, night clubs, c-stores, bars and stadiums offering singles or six packs.
This week the Freedonia Group published a report on alcohol packaging and predicted that by 2012:
- Beer in plastic will grow from 300 to 600 million units.
- Wine will grow from 25 to 100 million units.
- Distilled spirits will grow from 1,800 to 2,575 million units.
For the Shot Spirits Corporation (SSPT.PK and www.shotspiritscorporation) their investment in the Beverage Pouch Group is sure to reap many rewards if plastic packaging grows at the rate forecast by the Freedonia Group (www.freedoniagroup.com) in the next three years.
The Beverage Pouch Group (www.beveragepouchgroup.com) are leading this pouch plastic package revolution and its parent PPi Technologies Group (www.ppitechnologies.com) are selling pouch machinery in over 20 countries.
Believe me, the status quo has changed. Consumers want convenience, safety, earth friendly green pouch packages in their new, busy lifestyles. The glass bottle - just like the can - has a definite place in future packaging, but no longer owns the segment. The pouch is joining and offering another choice.
