Wednesday, June 27, 2012

Think Big!

We recently attended several industry awards and were highly motivated by some of the strategies detailed by the CEO's who attended.

The main theme seemed to be "Think Big" and look for ways to move beyond economic uncertainty, by capturing market share and strengthening customer relationships.

The 'Think Big' theme and willingness to experiment with new products based on customer needs was an essential part of the success stories.

Some of these exceptional leaders believe the future is in innovation and what it does for customers.

So our PGS machinery team have developed a high speed beverage line that is getting rave reviews.

The Redi-2-DrinQ™ ShotPak® products will have an additional 6 new cocktails in the next 90 days.

So innovation and big ideas are happening in our little company. It is an exciting time.

Wednesday, June 13, 2012

Great Brands

A brand is much more than a product or a business.

The definition I like the most is that a brand is the overall experience that consumers have with a company.

So our machinery business brand and its success are totally dependent on innovative solutions, trust and great customer service.

The Redi-2-DrinQ™ beverage brands depend on innovative products, effective communication on use and sustainable low carbon dioxide footprint pouches.

So these two brands, machinery and beverages reflect the personality or identity of the business.

We try to offer a whole new experience to the consumer rather than offer a "me too" machine or copycat beverage.

We continually gauge the customer or the consumer needs and take the appropriate decisions to solve their ìmust haveî requirement. Thus we constantly update our machines and introduce new products in our beverage lines.

Customers demand change like faster speeds or more flexibility on machines and consumers want healthy drinks, which requires us to innovate on a continuous basis.

Embracing the right strategies means we must not stretch our resources but focus on what can be done in-house and what can be leveraged outside by outsourcing it to a partner.

So we believe our brands know-what customers want long before the customer knows.

Our machinery group understands the importance of having strategic business partners who understand their requirements and respect their IP patents and bring domain experience to the table and thus enhance brand loyalty.

To ensure our brands are recognized we invest in good people, processes and partnerships and enjoy having winning brands.