Need to Change in a Web-Based World

We are all exposed to changing business conditions every day. In order for a business to survive in the new web-based marketing world, it must have a plan with a fast introductory path to ensure a successful change.

Most CEO's know they need to change from their original strategic paper, TV advertising plans in order to survive or they will watch the business struggle to compete in the new social marketing era.

The biggest problem for Managers is understanding change behavior in the social network era.

A leader has to direct, motivate and shape the change so customers are seamlessly driven to the product and benefits of buying them.

Remember that knowledge does not change behavior but people do. Thus companies need to ensure that the Customer Service personnel are zealots in this regard. They have to advise, ask, offer and use video to ensure the customer reaches the tipping point and make the sale.

It is important that the changes required by Management are clearly spelt out.

Remember that same is not a number and soon is not a time. Clarity of objectives is important.

Finally, once implemented, measurement is important. You need honesty in what you find, some joy in that the staff understands the plan and trust in the cleverness of the technical people in making it work.