Amara's Law

We are actively preparing for the largest packaging machinery show in North America. We will take six very technical pouch primary pouch and secondary packaging machines and run them in our booth.  This made me think of a principle relating to new technology.

Amara's law "We tend to over estimate the effect of a technology in the short run and underestimate the effect in the long run."

Basically our machines are futuristic (scary) however they use modern deep green ecology flexible materials to make or check pouches at high speeds and they do this 24/7 without missing a beat. Of course stuff happens but we don't really appreciate what our engineers have created.

Amara's law really makes sense once you think what we have to offer compared to what was available just a few years ago.

So in my 51 years of working I have learnt that the best education comes from practice, persistence and observation leading to experience. Again everything we do today has a technology link be it the mobile phone or GPS or computer which we were in awe of initially and now accept as part of our lives.

We used to refer to the three R's as part of our education but the new acronym is STEM /Science Technology Engineering Mathematics.

So be prepared to be Wowed at our Las Vegas booth 2540 and don't under estimate what we are doing for the food and beverage industries.