Today marketing requires businesses to look beyond the aesthetics of a product. Customers want to interact and tell you what they like or don't. This is the experience!
Imagine logging onto our website and going to a machine HMI (just like to one on the machine now) and looking at the screen, touching buttons and seeing panels of what we offer. Always keeping proprietary information confidential. However this innovative start/stop machine experience will be good for the engineer/visitor to the site and help sales.
We plan this on our site in January 2016. Any good marketing executive accepts that delivering consumer experience differentiates the product. The key to experience is to offer insight and show our expertise across our product lines. Allowing the customer/visitor to the site to experience the machine controls is a big experience and innovation from us: To offer this experience we have drawn ideas from sales, engineering, marketing and management.
Another way is for our site to let the client to get a look at machinery in a 3D model, drawings and the actual line.
The future no doubt is experience based on Innovation.
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